What Is a Consent Management Platform?

The General Data Protection Regulation (GDPR) has been in effect for almost a year, and as you might imagine, companies have started taking consumer consent far more seriously with regards to data collection, storage and usage. For smaller sites and businesses, habits needed tweaking. For larger sites with high volumes of traffic, a more methodical approach was required to remain GDPR compliant. That’s where a consent management system comes in handy.